Hi there,
I'm Kathryn. Ten years ago, I trained at brand language consultancy, The Writer, to revel in the magic of words and write clear, compelling narratives for top-notch companies like HSBC and Amazon.
Since then I've honed these skills, along with the experience of writing for the financial and technology industry, to win client contracts in figures I hadn't dreamed possible. Now, ​as a Certified APMP Bid & Proposals Practitioner, I'm eager to get you back to the basics of good writing, most recently demonstrated in my role as Pursuit Writer at Deloitte.
So, what three things can I do for you?
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Cut the waffle.
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Translate the jargon.
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Persuade people to do stuff.
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(I also name things. But three is a better number when you’re writing.)
I do it by appealing to each audience and mirroring the client's tone of voice. I've worked on creating brand voices for companies like NatWest bank and I've run naming projects for some pretty fancy people, like Amazon and O2 Telefónica.
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I'm also a trained actress, so I like to get in a room and perform. I've led workshops with my clients and been in-house with their web designers. I've battled their legal teams and convinced the unbelievers it's okay to start a sentence with 'And' or 'But'. And I've carried on doing this throughout all my roles – recently writing and performing audio scripts to accompany animated narratives I devised for Deloitte's global clients.
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My Services
I offer tailored writing solutions to energise your audience, while elevating your brand.
From crafting compelling content to winning your dream bid, I'll help you communicate your brand's story effectively.
Writing copy
I create and rewrite copy to speak to your audience's needs and drive them to take action.
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Email campaigns
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Ad copy & sales materials
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Product descriptions
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Blog posts & thought leadership
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Website copy & landing pages
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Script writing for videos & multimedia
Writing proposals
As an APMP Certified Practitioner, I pitch, write and edit content for use in multi-million dollar proposals for both public and private companies.
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Written responses & oral presentations
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Value statements & USPs
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Executive summaries
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Editing & compliance
Developing brand language
I cut the waffle, translate the jargon and persuade people to do things, all in your unique voice.
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Tone of Voice
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Brand guidelines
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Naming products
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Writing workshops
Why KPS?
In a digital world, I keep you sounding human so you can truly connect with your audience and have an authentic voice in the marketplace.
Personalize your Words
AI can offer you generic text, but how do you make your words stand out from the crowd? I use my experience in creating different Tones of Voice for companies to bring you copy that truly reflects your business.
Take you from Pen to Published
I take you all the way from your brief to content creation, with some calculated stops by fine-tuning, compliance and editing on the way.
Deliver that Human Touch
I use emotions to connect people to your brand storytelling, creating deep connections with audiences. Unlike AI-generated content, my approach brings a unique perspective that elevates your brand's narrative and fosters a lasting impression.
What I've Done
My Testimonials
Kieran Grant
Senior Writer at Deloitte
"Kathryn is an exceptional writer and human being. We worked together for two years in an extremely high-pressure environment and every day I was impressed by her wide-ranging storytelling skills, pin-sharp professionalism, boundless imagination, and hugely infectious enthusiasm for any and all subject matter.
Not only is she a brilliant creative practitioner, she is also that rare thing: an open and generous collaborator who knows how to get the best out of other creative people. This means everyone loves working with her. I wish I still was!"
Ella Pardoe
VP, Transformation and Integration at YouGov
"Kathryn is diligent, focused and totally committed. She is a true expert in her field, and a brilliant writer.
She consistently goes above and beyond, for example, in the creation of a very useful 'tone of voice' guidelines document for the business. Kathryn worked tirelessly on perfecting the copy for the new website, working many extra hours, without complaint.
Kathryn always takes time to provide thoughtful and considered feedback, and she was a huge asset to the project group. I couldn't recommend her highly enough!"
Thomas Mason-Paley
Bid Director at PeopleScout
"Kathryn had great success whilst under my management, winning major tenders across all sectors, both new business and strategic retained business. Furthermore, Kathryn brought a number of wider skills to improve the business, including a presentation training programme that was launched company-wide to great success.
Outside of writing and design, Kathryn built strong, strategic relationships with stakeholders across all levels of responsibility and was greatly admired and respected across the wider business."
Clients
